The Helm clothing series

This mini series was created for an Edmonton men’s clothing boutique called The Helm. The pieces were created for their new store location in Edmonton to be displayed until late summer 2022.

While creating this series, I drew inspiration from my own closet. Thinking of sustainable fashion and the importance of creating a wardrobe that compliments and can be worn in multiple ways, embracing the wearers individuality and desire to be sustainable. I focused on a more masculine and neutral palette for this series with The Helm clientele in mind.